Everyone uses a Diary of
some sort or other because we simply cannot remember everything. So
we’ve all learned to write things down – particularly appointments,
birthdays … in one place.
This is likely to be
either a paper diary, (and most people still have one), a personal
organiser or a software product. Most though are still individual to
us so each person has their own diary.
How often have you
telephoned to make an appointment with someone whose out and been
told that "I’m not sure whether he’s free so I’ll ask him to call
you tomorrow?
Frustrating isn’t it? But
what if it is you who is out and what would your customer think?
In an attempt to overcome
this a Paper Diary is used for the whole office. But because it can
only be in one physical place at a time individuals also keep
they’re on diaries too.
Apart from doing things
twice what happens when an appointment is changed and how confident
are you that both are always in sync?
It’s also likely that
you’ll appoint "A Keeper of the Diary"- To control things. An
improvement over no office diary at all certainly, but what happens
when she’s out, or someone borrows the diary.
The obvious solution if
your business has a computer is to use a Software Diary. Now
you have an office diary that’s always in one place.
Ideally the diary needs
to be available to everyone on your office network so people can
make their own appointments.
Now you know what
everyone is doing at any time. Who’s available for a meeting on a
particular day and at what time. Who’s out of the office & who’s in.
And if this is the sole diary for your business – and it should be -
no more double bookings.
So now we’ve made a major
leap forward – but we’re still not half way though …
Your Network Diary is
People Orientated & Inward Looking because historically that’s what
diaries are. Yes, it needs to meet this need. Importantly though it
also needs to be Outward Looking so it’s Customer Orientated too.
The solution is to use a
network diary that’s integrated with your Customer Database. So
every customer related event is linked to not only the person in
your office but also to the customer. Now your Business Diary is
Customer Centric too.
What happens if you’re
out of the office though & need to make an appointment? Well, there
are many ways of doing so. You can always phone a colleague – any
colleague or email. Even better though if you can simply dial into
your office diary & make an appointment for yourself.
There are several safe &
reliable Remote Access products available. I use an Internet
based one myself that works really well – it’s amazingly cheap too.
It really isn’t difficult
these days and next year you’ll be booking an appointment in the
office diary via mobile phone! What’s impossible today will be
common place tomorrow.
So moving on …
Just imagine you’re
trying to find an appointment you’ve made with a customer some weeks
ahead or a meeting you attended some months prior. Typically you’ll
scroll through the pages of a paper diary or electronic diary
looking for the appointment.